Sender-receiver, receiver-sender: A uses-and-gratifications study of student journalists’ use of social media
Vincent F. Filak
University of Wisconsin-Oshkosh
Abstract: Uses and gratifications theory posits that audience members select media to satisfy specific needs. Social media, however, have allowed media users to select both media to consume and what media to produce/share.
This study of student journalists (n=285) revealed differences between the importance of specific gratifications in terms of what participants consumed and what they shared.
Additionally, the study examines which gratifications were most important in forming a positive attitude toward social media.