Research (Vol. 51):  Campus media advisers credentials

Is there a doctor in the newsroom?

Carol Terracina-Hartman
Bloomsburg University of Pennsylvania
Robert G. Nulph
Missouri Western State University 

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This study looks at campus media programs nationwide, focusing on the roles of campus media advisers and skills instructors and their credentials and relationships with award-winning program. Data show a strong majority of advisers leading award-winning programs have 15+ years working in professional media. Additionally, non-terminal degree holders teach 67 percent of skills classes related to campus media participation. But, the literature indicates university administrations often sacrifice professional media experience for doctorates in advertising for new hires. As survey responses and prior research indicate, increasing numbers of advisers compose their own job descriptions; data collected in this new line of research has potential to alter administrative definitions and classifications of adviser and skills instructor positions.