Key questions for developing social media policy

Who are our readers and when are they most active on social media?

(Editor’s note: A few years ago they were running college newsrooms. As they begin their careers, college media alums now in the profession reflect on their collegiate experiences in this periodic series.)

By Kate Jacobson
Special to College Media Review


Six years ago, media companies were not that concerned about social media. Twitter was just catching on and Facebook was evolving from college kids sharing pictures to a vehicle for information.

SocialMediaNckBooth
Illustration: Creative Commons, Nick Booth

Almost all media companies big and small have tried to find their own niche in the social media world. Large news organizations have dedicated employees to monitor and craft the company’s social media message, while others have had to improvise.

Back in 2011, I was the editor of The State News at Michigan State University. We were a college newspaper trying to find our place in the world of social media. When we were looking for better ways to reach our audience, we asked ourselves: How can we uniform our social media efforts and maximize the amount of people we reached? Continue reading Key questions for developing social media policy