Research (Vol. 53): Convergent media on campus

A study of campus media organizations’ convergence practices

 By Lindsey Wotanis, Ph.D.,
Janice Richardson, B.A.,
and Bowei Zhong, B.A.
Marywood University


Convergence polychrome (cité de l'architecture et du patrimoine)
Convergence polychrome (cité de l’architecture et du patrimoine) by Jean-Pierre Dalbéra via Flickr Creative Commons

Abstract: Scholars disagree on how to define “media convergence,” but in the past 15 years, literature suggests many newsrooms have shifted toward convergence, and they’re looking to hire journalists who understand it. Many university journalism programs have updated their curricula to emphasize convergence. However, students often learn journalism best by practicing it at campus newspapers, television and radio stations, or on web platforms. This paper asks: Are college media organizations practicing convergence? Researchers surveyed 142 campus media advisers to learn about convergence practices in campus newsrooms. Findings show that while half of advisers report their campus media organizations are practicing convergence, most are only practicing cross-platform publishing. Findings also suggest a correlation between campuses reporting converged media organizations and those reporting convergence-focused curricula.

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