Book finds common ground among writing styles for print, web, promotions, advertising and marketing
By Lindsey Wotanis
Anyone who has taught a required basic news writing and reporting course that serves as a core requirement for all communication majors—from journalism students to those in public relations, advertising, marketing, or even film—has likely heard the familiar groan, which is usually followed by a question like:
“Why do I need to take a news writing course if I’m studying for a career in marketing?”
The answer: Because in order to work well with others and achieve specific writing goals, media professionals need to understand the style and mission of their colleagues’ writing goals.
Beginning students often just don’t get it, but media writing teachers like Vince Filak do. Filak must have been sick of explaining this notion to students—and sick of hearing his colleagues groan about all the groaning—because he’s just published a new textbook called “Dynamics of Media Writing: Adapt and Connect” from CQ Press which is likely to help alleviate the frustration.