Research (Vol. 53) — Convergence, Higher Education

A Survey of Convergence in Missouri Higher Ed Journalism Programs

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Mark Smith, Ph.D.
Truman State University

Don Krause, M.A.
Truman State University


Abstract: With changes in how audiences receive information, much attention has been placed on the implementation of multi-media storytelling tools and convergence of media outlets to enhance the news consumption experience. Through a survey administered to both print and broadcast association members advising student media in Missouri, as well as a focus group comprised of broadcast journalism advisers, this study closely examined the status of convergence at institutions of higher education in Missouri and the challenges of converging. A significant finding reveals that advisers introduce convergent storytelling techniques in coursework and have engaged colleagues in discussions of convergence, yet in practice convergence in student media in Missouri higher education remains a challenge for faculty advisers and students. Some of the reasons for the lack of convergence include the different ownership structures of student media within the same university, lack of time among advisers to oversee implementation of convergence as well as learning software to aid in the effort, and difficulties in working through university IT departments to implement combined websites. Continue reading Research (Vol. 53) — Convergence, Higher Education