Benchmark survey provides snapshots of college media

150 members provide information on budgets, locations and operations

Special to College Media Review

A benchmark survey of members of the national College Media Association provides snapshots of how student print, broadcast and web media operate, how they’re supported, where they’re located, and how many student and professional staff they employ, among other findings.

“Many of our members routinely ask questions on our listserv about school demographics. That prompted the board to recognize the need to compile this sort of information and make it available to our membership,” said Rachel McClelland, vice president for CMA Member Services.

The association conducted the online survey in April and early May 2017. A total of 150 respondents participated, but the goal is to gain a broader response with future surveys, McClelland said.

CMA President Kelley Lash said the survey helps the organization answer questions, track trends and make predictions, but it is not comprehensive.

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