The Five Ws of College Media Training
By Kelley Lash
While the temperature outside might not seem to agree, fall is coming, and so are our students. Whether you work with a lab publication, just one or two media, or an entire group of outlets, one of the most important things you can do to serve your students is to set up some kind of training boot camp.
Like anything else in college media, the approach will vary, as you can see in this piece from CMR in 2013. This updated version will focus on the core five Ws and H of college media boot camp: whom are you serving, what will you cover, where should you hold it, when will it have the greatest impact, why it matters and how you can pull it all off.
The most important thing to remember is that training must suit your needs and, most importantly, the needs of your students. No single approach works for everyone, but paying attention to the core questions will help you develop something that sets you up for success in the coming year. Continue reading College Media Boot Camp Basics