Balancing Act: Launching a research program requires give-and-take
By Carol Terracina Hartman
The description in the NYC09 program for a faculty adviser session appeared pretty straightforward: “Academic Research: Launching a Program.” It drew a packed room.
Research Director Vince Filak, UW-Oshkosh Professor and then-adviser of The Advance-Titan, led the session, and he opened by suggesting looking at one’s own campus media newsroom to start.
The choice begins with deciding whether to pursue inductive vs. deductive research:
Start with a problem in the newsroom and translate to a trend and find appropriate theory, such as social learning theory. Or, start with a theory, such as framing, and develop a measure, “How do we cover X?” with women in sports, climate change, crime, mental health, or other news topics as possible substitutes for ‘X.’ Continue reading “Top tips for launching a college media research project”