New award recognizes innovation in college media

Climate 414
Climate 414

Thinking outside the box

Special to College Media Review

The press release from the Associated Collegiate Press put it rather succinctly, “The Innovation Pacemaker is designed to encourage out-of-the-box thinking and reward student media for the courage to take chances to improve service to their customers, readers and communities.”

Gary Lundgren, ACP associate director, said the award, new in 2020, was a logical extension of the existing Pacemaker awards that have been around for nearly a century.

“The Pacemaker is widely considered one of the most prestigious awards in collegiate journalism,” Lundgren said. “The Innovation Pacemaker reflects the quickly changing college media landscape. It is no longer as simple as delivering newspapers to racks all over campus. New revenue models are essential for survival. New content delivery channels are required to stay relevant in a digital world.” Continue reading “New award recognizes innovation in college media”