Research: Student journalists’ use of student media

Sender-receiver, receiver-sender: A uses-and-gratifications study of student journalists’ use of social media

Vincent F. Filak
University of Wisconsin-Oshkosh


ResearchFilak
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Abstract: Uses and gratifications theory posits that audience members select media to satisfy specific needs. Social media, however, have allowed media users to select both media to consume and what media to produce/share.

This study of student journalists (n=285) revealed differences between the importance of specific gratifications in terms of what participants consumed and what they shared.

Vince Filak
Vince Filak

Additionally, the study examines which gratifications were most important in forming a positive attitude toward social media.

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