College Media — a look back at 2011-2012

College media enjoy, endure numerous revolutions, large and small

By Daniel Reimold
University of Tampa

The year began with a bombshell.  On the first day of school last August, The Red & Black, one of the largest and most-feted college newspapers in the country, announced it was switching from a daily to a weekly print edition.

The University of Georgia student paper simultaneously rolled out a digital-first workflow and publishing philosophy that made redandblack.com the “main arm for delivering the news of UGA to the masses.”  In an announcement message on a popular college media advisers’ list-serv, Red & Black editorial adviser Ed Morales dubbed the whole shebang Red & Black 2.0.

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