Assessment: More than just a dirty word

By Kay L. Colley

Texas Wesleyan University

College Media Review - 3 Advisors V3


Assessment: Just the mere mention of the word can send chills up and down the spine of any new or seasoned student media adviser. Whispered in hushed tones or thrown around as an expletive, this 10-letter word connotes educational balderdash, busywork and just plain wrong-headedness to many in the ranks of college media. But much like student media advisers are misunderstood by administrators, assessment is misunderstood by many student media advisers.

According to the National Academy for Academic Leadership, assessment is a process that describes the current situation of a person, program or unit providing evidence of this analysis. Assessment involves goals or outcomes, processes and inputs. Some assessment methods can include surveys, focus groups, portfolios and direct observation with multiple assessment methods being the preferred way to demonstrate meeting goals or outcomes. Continue reading Assessment: More than just a dirty word

Research Spotlight: Media advisory board — friend or foe?

Student media advisers give high marks for priorities, performance of publication boards

By LEI XIE and JAMES SIMON
Fairfield University

Abstract – College journalists often have their work evaluated by campus Media Advisory Boards. Student editors complain some boards have used their oversight role to censor or indirectly exert control over the print or broadcast product. This exploratory study seeks to determine how often Media Advisory Boards exist and what factors correlate with a school having such a board.  This study, based on a national survey of members of the College Media Advisers organization (N = 157), is designed to provide baseline data on such questions as how boards differ in title and size, what characteristics of a school help explain differences in the composition of a board, and what are the most common functions of a board. The results can be useful to schools considering creation of such a board, to schools examining the operations of their current board, and to various constituencies – student editors, journalism faculty, administrators – involved with the student press. Continue reading Research Spotlight: Media advisory board — friend or foe?