New award recognizes innovation in college media

Climate 414
Climate 414

Thinking outside the box

Special to College Media Review

The press release from the Associated Collegiate Press put it rather succinctly, “The Innovation Pacemaker is designed to encourage out-of-the-box thinking and reward student media for the courage to take chances to improve service to their customers, readers and communities.”

Gary Lundgren, ACP associate director, said the award, new in 2020, was a logical extension of the existing Pacemaker awards that have been around for nearly a century.

“The Pacemaker is widely considered one of the most prestigious awards in collegiate journalism,” Lundgren said. “The Innovation Pacemaker reflects the quickly changing college media landscape. It is no longer as simple as delivering newspapers to racks all over campus. New revenue models are essential for survival. New content delivery channels are required to stay relevant in a digital world.” Continue reading “New award recognizes innovation in college media”

Research (Vol. 57): Social Media Use and Yearbooks

How award winners deploy social media

By Robert Bergland

Northwest Missouri State University

Abstract: The Internet and social media have transformed all college media outlets, and the yearbook is no exception. But, while there have been some studies on the impact of these technologies on commercial and college newspapers, yearbooks have not received such scrutiny. This study of award-winning yearbooks attempts to shed light on how yearbooks are using social media to promote their events, their staffs and their content. Using the 22 yearbooks that have been named a finalist in the major competitions in the last three years, this paper examines the number of followers, the number of posts, the content of these posts and the follower response to those posts during the fall 2018 semester. Continue reading “Research (Vol. 57): Social Media Use and Yearbooks”