Survey: College media continue despite pandemic

‘State of College Media’ survey results.

Special to College Media Review

Ninety-four percent of college media outlets continued production during the COVID-19 pandemic amid campus shutdowns and restructuring operations to work virtually, according to the results of CMA’s 2020 benchmarking survey.

The fourth annual “State of College Media” survey provides a snapshot of what college media operations face and also identifies industry trends. Approximately 135 CMA members nationwide completed the survey, which was distributed electronically on June 4, 2020.

The survey was sent to all 635 CMA members. This yielded a 44% open rate and a 34% click through rate. A follow-up reminder on June 16 had a 41% open rate and a 20% click through rate. Results were released on June 26, 2020. With a total of 135 members participating, the overall response rate is 21%.

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Research (Vol. 57): Social Media Use and Yearbooks

How award winners deploy social media

By Robert Bergland

Northwest Missouri State University

Abstract: The Internet and social media have transformed all college media outlets, and the yearbook is no exception. But, while there have been some studies on the impact of these technologies on commercial and college newspapers, yearbooks have not received such scrutiny. This study of award-winning yearbooks attempts to shed light on how yearbooks are using social media to promote their events, their staffs and their content. Using the 22 yearbooks that have been named a finalist in the major competitions in the last three years, this paper examines the number of followers, the number of posts, the content of these posts and the follower response to those posts during the fall 2018 semester. Continue reading “Research (Vol. 57): Social Media Use and Yearbooks”

CMANYC19 goes beyond ‘how to’ to ask ‘how do we’

College Journalists convene in New York

By Carol Terracina-Hartman
For College Media Review

The College Media Association conference in New York City — #CMANYC19 — offers standard broad range of workshops, on-site publication critiques with a professional for student staffs, and tours of professional media outlets beginning March 6.

And this year’s lineup of speakers is anything but standard, reaching beyond the “how to” of news production to ask, “how do we”?

Recruiting top editors from Vice, #CMANYC19 gives college media students a chance for a — not just to attend a lecture. Chat with Vice’s master brand Executive Editor Dory Carr-Harris: What is her vision for Vice? What are the struggles? and accomplishments?

Vice.com is arguably one of the greatest successes of new media: How do the editors target their audience? How do writers build credibility? How does new media grab old readers?

Managing Editor Rachel Shallom heads up the biweekly newsletter, The Cohort, focusing on women in digital leadership. She also curates a newsletter featuring news and moves in digital journalism.

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Shoot-out brings out best in photojournalists

FIRST PLACE A woman holding a “Women for Trump” sign gets in an brawl with the people in the audience and ends up getting arrested and removed from the march for throwing punches at the crowd. Photo by Siddharth Gaulee, University of Louisiana — Monroe (Christopher Mapp, adviser)

Through the lens at CMA Convention

At the College Media Association national convention in New York City, 22 students participated in the on-site photography class competition — the ever-popular Shoot-out.

THE WINNERS

  • First place — Siddharth Gaulee, University of Louisiana—Monroe, Christopher Mapp, adviser
  • Second place — Pooja Pasupula, University of North Carolina—Charlotte, Wayne Maikranz, adviser
  • Third place — Hunter Crenian, University of Miami, Tsitsi Wakhisi, adviser
  • Honorable mention and class favorite — Hunter Crenian, University of Miami, Tsitsi Wakhisi, adviser
  • Honorable mention — Charlene Pan, Rice University, Kelly Callaway, adviser

As part of the contest, participants had to document “one moment in time.” The students had about two days to submit one or two images with captions. Continue reading “Shoot-out brings out best in photojournalists”