‘State of College Media’ survey results.
Special to College Media Review
Ninety-four percent of college media outlets continued production during the COVID-19 pandemic amid campus shutdowns and restructuring operations to work virtually, according to the results of CMA’s 2020 benchmarking survey.
The fourth annual “State of College Media” survey provides a snapshot of what college media operations face and also identifies industry trends. Approximately 135 CMA members nationwide completed the survey, which was distributed electronically on June 4, 2020.
The survey was sent to all 635 CMA members. This yielded a 44% open rate and a 34% click through rate. A follow-up reminder on June 16 had a 41% open rate and a 20% click through rate. Results were released on June 26, 2020. With a total of 135 members participating, the overall response rate is 21%.