Undergrads to compete for new research award

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‘Research in Action’ at CMA’s New York Conference

The College Media Association will host its first annual undergraduate research panel at the CMA Spring Convention in New York this year. “Research in Action” will feature students from three universities who will present their works and compete for CMA’s first Apple Award in Undergraduate Research.

Cheyenne Mathews, from University of Alaska Anchorage, will present “Media Literacy Education in Alaskan Schools: A Content Analysis of Alaskan School Districts’ Curriculum.” This content analysis examines media literacy instruction and the role of journalism offerings in the largest Alaskan school districts.

Brandon Liemer, from Florida Atlantic University, will speak on “The Podcast Era: Emerging New Media to Enhance Academia.” His study explores the use of podcasts as a new, emerging and contemporary form of media. He employs survey research to examine student interest in podcasting and the possibility of including it in communication curricula.

Valerie Miller and Henry Tasker are from Virginia Wesleyan University. They will co-present “Digital Deception: Examining Source Credibility and Native Advertising in Online News Editorials.” This experiment assesses college students’ ability to identify native advertising and corresponding media literacy and source credibility levels.

The session, at 10 a.m. Thursday, March 7, in Marquis B of the New York Marriott Marquis, will include Kelly Messinger from Capital University as the panel moderator. Elizabeth Smith from Pepperdine University will serve as the discussant.

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