CMR Volume 50, Number 2 (Winter 2012)

Flagship Journal of College Media Association
Volume 50, Number 2
Winter 2012

RESEARCH: Black and White and Still Read All Over
An Examination of the State of College Newspapers in a Turbulent Time.
By Lisa Lyon Payne

Journalism Majors Not Available
It’s not uncommon for liberal arts institutions that do offer journalism majors to either require or strongly encourage students to double major.
By Lisa Lyon Payne

Transition Into Academic Environs
From professional reporter and editors to professional adviser: Veteran advisers share their stories.
By Alex Capeloto

Never in My Wildest Dreams by Belva Davis

Never in My Wildest Dreams by Belva Davis

REVIEW: Never in My Wildest Dreams: A Black Woman’s Life in Journalism Book is both moving memoir and fascinating journey into U.S. history.
By Carolyn Schurr Levin

 

 

EDITOR’S NOTE:
First payback for the editor… now it’s time for feedback. CMR woud like yours.
By Robert Bergland

COPYRIGHT NOTICE — College Media Review (ISSN 0739-1056) is published quarterly online by College Media Association, Inc. © 2012 College Media Association, Inc. ALL RIGHTS RESERVED. Visitors may provide links to the copyrighted material on this site; however, no content may be republished without the expressed written permission from College Media Review

Coping with disaster... Long Island University and Mercer County Community College. Background photo Brian Birke, Creative Commons.

Coping with disaster… Long Island University and Mercer County Community College. Background photo Brian Birke, Creative Commons.

FEATURES When Disaster Strikes A College Community

By Carolyn Schurr Levin

What happens when a crisis hits, as it did when Hurricane Sandy hit the East Coast, only to be followed the following week by a nor’easter?


TRENDS Blogs as Varies as the Bloggers Themselves.

By Pat Winters Lauro

“She posted a picture to Pinterest and it just exploded.”


MILEPOSTS First Amendment Fundamentals for 2012.

By Frank LoMonte

Four noteworthy First Amendment cases for college media in 2012.


POLITICS 2012 Crafting Election Coverage on Campus

By Dan Malon & Sarah Maben

Covering elections provide reader service and a practical way to enhance journalism instruction.


Recent Posts

I’ve graduated…now what?

An outlook of employment opportunities in the mass communication industry

By Kyle J. Miller
Dr. Charles A. Lubbers
University of South Dakota


The employment outlook in any field is dictated by the balance of supply and demand. However, the available supply of college graduates and the demand for the graduates to fill a particular job category in a field can vary greatly.

Table1_DegreesAccording to a 2012 study by Becker, Vlad and Kalpen, 51,784 bachelor’s degrees were granted in the U.S. in 2011, and that number was only slightly larger than the year before.  They also noted that during 2011, 203,561 students were enrolled in bachelor’s programs, a decline of .05 percent from the year before.

Undergraduate students are studying a growing number of specializations within the mass communication field. This reflects changes in the terms used to describe the specializations, as well as a growth in those areas as a result of newer technologies.  As noted in Table 1, journalism, once the dominant specialization in the field, now accounts for slightly less than 30 percent of the students.  The next largest group of students is located in strategic communication programs. Students studying radio/television generally made up 4.9 percent.  Clearly the concentration of students is located in the areas of journalism and strategic communications, with significantly smaller numbers in the telecommunications field.

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