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April 2012 – College Media Review

Month: April 2012

The Red & Black: The making of a student media revolution

The move from daily print to digital impacts advertisers, readers and, most of all, students

By Ed Morales
University of Georgia

The Red & Black: The Next Generation

Dynamic shifts sometimes find roots in the oddest of places, so the genesis of The Red & Black‘s move to a digital-first format can trace back to a summer night when an athletic director was caught red-handed with a pair of women’s underwear resting in his lap.

It was an early Thursday in the summer of 2010 when Damon Evans, then the athletic director at the University of Georgia, was pulled over in Atlanta and charged with driving under the influence. With him in the car when the arresting trooper approached the driver’s side window was a young woman who was not his wife, her red panties in his lap.

The news broke at 6 a.m., just as a weekly summer edition of The Red & Black (the paper was daily during the fall and spring semesters, weekly during the summer) hit the boxes.

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Red & Black newspaper reinvents itself as Version 2.0

Student editor: I helmed a revolution

By Rachel Bowers
University of Georgia

I walked into The Red & Black newsroom with one goal: To cover the University of Georgia football team.

But I left having helmed a media revolution, transitioning from printing a newspaper five days a week to publishing daily online, along with printing a 24- to-28-page newspaper once a week and a new monthly magazine.

Red & Black Version 2.0 (University of Georgia)

The day Ed Morales, the editorial adviser, told me The Red & Black would change from a daily publication to a weekly one, my jaw dropped.

I was standing in his office in front of him as he sat at his desk. He let the idea resonant before continuing. After a long, in-depth conversation in which Ed explained the ideas of the new website, the magazine and the weekly format, I left his office bursting at the seams with excitement. I knew what The Red & Black was going to do would be innovative. I wanted to be a part of it, in whatever role — it just so happened my role would be as editor in chief.

Continue reading “Red & Black newspaper reinvents itself as Version 2.0”