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October 2024 – College Media Review

Research (Vol. 60): Reaching new audiences

Reaching New Audiences: Student News Organizations’ Spanish-language Coverage

Abstract

U.S. universities are increasingly adding programs related to Spanish-language media. Such programs may result in more student-produced Spanish-language content. Through a content analysis (N=300) of articles, this research explores what student publications are covering in Spanish. Student-produced Spanish-language newspapers prioritized news and campus coverage; nearly half of the articles directly referenced Hispanic or Latinx communities. Differences with regard to funding, public vs. private, and Hispanic-serving Institution status are discussed.

Keywords: College Newspapers, Spanish, Hispanic-serving Institutions, News Deserts

Methods: Content Analysis

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Letter from the Editor: Vol. 60

It is both my honor and privilege to re-introduce College Media Review, as well as myself as the publication’s new Editor-in-Chief.

First, about myself. I am a third-year adviser at Samford University, a private institution in Birmingham, Ala. I accepted a role as editor for CMR in late 2023, and since that time have been eagerly anticipating the day when the leading journal for college media research returned to publication.

Today, it is a reality.

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