College Media — a look back at 2011-2012

College media enjoy, endure numerous revolutions, large and small

By Daniel Reimold
University of Tampa

The year began with a bombshell.  On the first day of school last August, The Red & Black, one of the largest and most-feted college newspapers in the country, announced it was switching from a daily to a weekly print edition.

The University of Georgia student paper simultaneously rolled out a digital-first workflow and publishing philosophy that made redandblack.com the “main arm for delivering the news of UGA to the masses.”  In an announcement message on a popular college media advisers’ list-serv, Red & Black editorial adviser Ed Morales dubbed the whole shebang Red & Black 2.0.

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Joining the Click: College Media Review now digital only

Welcome to the launch of the web-only version of College Media Review, the flagship publication of the newly-dubbed College Media Association, Inc., itself the new moniker for the organization formerly known as College Media Advisers since 1983 and founded as the National Council of College Publications Advisers way back in 1955.  Judging by that pattern, we brace for another name change around 2039.  But by any name, we’re the largest organization of college media advisers in the country, and role of College Media Review remains the same. Continue reading