Boldly going where no social media has gone before

The Media ‘New Kid on the Block’ is still evolving

By Kelly Johnson

Creative Commons: Ken Fager

Over the last five years, journalists and their media outlets have been traversing the social media frontier, experimenting sometimes with abandon, eager to find or afraid to miss the latest helpful tool for bolstering news delivery, revenue and audience engagement and expansion.

Certainly, some uses of some social media platforms are paying off. Facebook and Twitter have become the standard, obligatory social media platforms, with Twitter key for distributing and teasing news and Facebook for developing and maintaining relationships with and engaging audiences. That’s where most outlets attract the most views.  Continue reading “Boldly going where no social media has gone before”