Research Spotlight: Still in Growth Mode

Newspaper revenues, salaried positions grow; Online editions expand as well

By Lillian Lodge Kopenhaver
Florida International University

College and university student newspapers have long been positioned as training grounds for the professional press, modeling them in many aspects.

The newspaper business has faced financial challenges and technological change. So too have student newspapers wrestled with some of the same issues. This study was designed to look at how college and university student newspapers and online editions have fared in these economic times, and how they have also met some of the same challenges as their professional counterparts. Results show that total operating budgets and the number of salaried staff have increased. More papers report revenue from advertising, the first step to gaining greater independence and professionalism. In addition, the student press has welcomed technology and created and expanded online editions.

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