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Will Heath – College Media Review

Author: Will Heath

Research (Vol. 60): Starting a conversation

Starting a conversation: An exploration of the state of student media websites at Historically Black Colleges and Universities

Abstract

Student media at HBCUs have declined precipitously since 2000 yet provide a significant look at issues meaningful to the Black communities they represent and cover. This study uses content analysis of existing student media websites to assess the state of student media at HBCUs. It finds several notable trends. Frequency of content updates varies, yet student-run news websites are not typically updated daily and are likely updated only when breaking news occurs or when students have new content to post. Stories covering student government or administration were uncommon, and nearly half of the websites did not offer any form of advertising.  Medium-sized HBCUs were more likely to have active social media compared to smaller-sized HBCUs, and public HBCUs were more likely to have some form of a media independence statement on their website. These descriptive data provide a starting point for conversations about an important media source and training ground for future Black journalists.

Keywords: HBCU, student media, news websites, content analysis

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Research (Vol. 60): Reaching new audiences

Reaching New Audiences: Student News Organizations’ Spanish-language Coverage

Abstract

U.S. universities are increasingly adding programs related to Spanish-language media. Such programs may result in more student-produced Spanish-language content. Through a content analysis (N=300) of articles, this research explores what student publications are covering in Spanish. Student-produced Spanish-language newspapers prioritized news and campus coverage; nearly half of the articles directly referenced Hispanic or Latinx communities. Differences with regard to funding, public vs. private, and Hispanic-serving Institution status are discussed.

Keywords: College Newspapers, Spanish, Hispanic-serving Institutions, News Deserts

Methods: Content Analysis

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Letter from the Editor: Vol. 60

It is both my honor and privilege to re-introduce College Media Review, as well as myself as the publication’s new Editor-in-Chief.

First, about myself. I am a third-year adviser at Samford University, a private institution in Birmingham, Ala. I accepted a role as editor for CMR in late 2023, and since that time have been eagerly anticipating the day when the leading journal for college media research returned to publication.

Today, it is a reality.

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Research (Vol. 60): Full Court Press

Full Court Press: Fighting Restrictions on Student Journalists At  Private Universities

Abstract

Research and advocacy on student press freedom at the collegiate level often occurs in the context of laws on free expression and open government. However, student journalists at more than half of U.S. colleges and universities—those that are private rather than public—are not protected by the First Amendment and sunshine laws. Due to their lack of legal protections, scholars have suggested that student journalists at private institutions may choose to self-censor rather than report on campus controversies. This case study focuses on three instances when collegiate journalists at a private institution did not self-censor, but rather took the opposite approach, reporting aggressively on student press freedom conflicts. Our content analysis finds the depth and breadth of coverage—a “full court press” approach—suggests strategic attempts by student journalists to use media effects models such as agenda setting, priming, and framing to mobilize support for press freedom and ward off potential retaliation by administrators.

Keywords: college newspapers, press freedom, private institutions, media effects, agenda setting, framing

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Research (Vol. 60): Their Voices are Green

Their Voices Are Green: An Analysis of Environmental Themes
in College Magazines 2018–2022

Abstract

Campus magazines are tasked with producing content to serve and reflect the lifestyle of their campus and community. But, student magazine editors redefined “campus culture” in content choices, as life outside campus changed amid culture wars in 2018, a mass shooting in a Florida high school, historic floods and wildfire, a global pandemic, the Sunshine Movement and COP26. Through these historic events, editors – particularly in Editor’s Note – chose to use their voices to redefine “campus culture” and call for their generation to live with intention and accountability.

Editions from three nationwide contests were sampled 2018-2022 to examine environmental content focusing on three variables: Cover, Table of Contents, and Editor’s Note. Prominent themes that appeared through semiotic analysis are climate change; policy; food; distribution / system; fashion: art / beauty; solutions; activism; pollution; hazard / crisis weather; conservation; sustainability. A review of 55 publication and 135 elements shows climate change, solutions, and activism dominate discussion, with editors introducing content in more than half their columns not found in edition content. Cover art results show 59% contained some environmental element while Table of Contents amplified environmental content with 61% . Framing was measured by how creators located their content: how is their commonsense of environment defined: as a global, local, or campus intent? Results show writers based their environmental concern on campus than in urban environments, while analysis of institutions shows private colleges produced the majority of environmental content.

Key Words: Environment, Campus Media, Magazine, Semiotic Analysis, Framing

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