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advertising – College Media Review

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Research Spotlight: Still in Growth Mode

Newspaper revenues, salaried positions grow; Online editions expand as well

By Lillian Lodge Kopenhaver
Florida International University
College and university student newspapers have long been positioned as training grounds for the professional press, modeling them in many aspects.

The newspaper business has faced financial challenges and technological change. So too have student newspapers wrestled with some of the same issues. This study was designed to look at how college and university student newspapers and online editions have fared in these economic times, and how they have also met some of the same challenges as their professional counterparts. Results show that total operating budgets and the number of salaried staff have increased. More papers report revenue from advertising, the first step to gaining greater independence and professionalism. In addition, the student press has welcomed technology and created and expanded online editions.

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The Red & Black: The making of a student media revolution

The move from daily print to digital impacts advertisers, readers and, most of all, students

By Ed Morales
University of Georgia

The Red & Black: The Next Generation

Dynamic shifts sometimes find roots in the oddest of places, so the genesis of The Red & Black‘s move to a digital-first format can trace back to a summer night when an athletic director was caught red-handed with a pair of women’s underwear resting in his lap.

It was an early Thursday in the summer of 2010 when Damon Evans, then the athletic director at the University of Georgia, was pulled over in Atlanta and charged with driving under the influence. With him in the car when the arresting trooper approached the driver’s side window was a young woman who was not his wife, her red panties in his lap.

The news broke at 6 a.m., just as a weekly summer edition of The Red & Black (the paper was daily during the fall and spring semesters, weekly during the summer) hit the boxes.

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