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content analysis – College Media Review

Tag: content analysis

Research (Vol. 60): Starting a conversation

Starting a conversation: An exploration of the state of student media websites at Historically Black Colleges and Universities

Abstract

Student media at HBCUs have declined precipitously since 2000 yet provide a significant look at issues meaningful to the Black communities they represent and cover. This study uses content analysis of existing student media websites to assess the state of student media at HBCUs. It finds several notable trends. Frequency of content updates varies, yet student-run news websites are not typically updated daily and are likely updated only when breaking news occurs or when students have new content to post. Stories covering student government or administration were uncommon, and nearly half of the websites did not offer any form of advertising.  Medium-sized HBCUs were more likely to have active social media compared to smaller-sized HBCUs, and public HBCUs were more likely to have some form of a media independence statement on their website. These descriptive data provide a starting point for conversations about an important media source and training ground for future Black journalists.

Keywords: HBCU, student media, news websites, content analysis

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Research (Vol. 60): Reaching new audiences

Reaching New Audiences: Student News Organizations’ Spanish-language Coverage

Abstract

U.S. universities are increasingly adding programs related to Spanish-language media. Such programs may result in more student-produced Spanish-language content. Through a content analysis (N=300) of articles, this research explores what student publications are covering in Spanish. Student-produced Spanish-language newspapers prioritized news and campus coverage; nearly half of the articles directly referenced Hispanic or Latinx communities. Differences with regard to funding, public vs. private, and Hispanic-serving Institution status are discussed.

Keywords: College Newspapers, Spanish, Hispanic-serving Institutions, News Deserts

Methods: Content Analysis

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