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Kopenhaver – College Media Review

Tag: Kopenhaver

Editor’s Note: CMR seeking your feedback…

MugLogo_BerglandHow can the journal better serve you and take advantage of the online format?

In my previous, inaugural column, I asked y’all for payback—that is, to give back to the journal for all the ways it has helped you out by contributing to the journal. The response so far has been wonderful.  Thanks to your efforts and some good corralling by Managing Editor Debra Landis, we’ve gotten numerous good submissions, with six good articles, a book review and a research article in this issue, with more to come in January.  Keep them coming!

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Research Spotlight: Still in Growth Mode

Newspaper revenues, salaried positions grow; Online editions expand as well

By Lillian Lodge Kopenhaver
Florida International University
College and university student newspapers have long been positioned as training grounds for the professional press, modeling them in many aspects.

The newspaper business has faced financial challenges and technological change. So too have student newspapers wrestled with some of the same issues. This study was designed to look at how college and university student newspapers and online editions have fared in these economic times, and how they have also met some of the same challenges as their professional counterparts. Results show that total operating budgets and the number of salaried staff have increased. More papers report revenue from advertising, the first step to gaining greater independence and professionalism. In addition, the student press has welcomed technology and created and expanded online editions.

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