Reaching New Audiences: Student News Organizations’ Spanish-language Coverage

Abstract

U.S. universities are increasingly adding programs related to Spanish-language media. Such programs may result in more student-produced Spanish-language content. Through a content analysis (N=300) of articles, this research explores what student publications are covering in Spanish. Student-produced Spanish-language newspapers prioritized news and campus coverage; nearly half of the articles directly referenced Hispanic or Latinx communities. Differences with regard to funding, public vs. private, and Hispanic-serving Institution status are discussed.

Keywords: College Newspapers, Spanish, Hispanic-serving Institutions, News Deserts

Methods: Content Analysis

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