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active and passive consumption – College Media Review

Tag: active and passive consumption

Research (Vol. 54) — Active Choice, Passive Consumption

Photo Ryan Lash/TED via Creative Commons
Photo Ryan Lash/TED via Creative Commons

Exploring New Media Consumption Habits Among College Students and their Influence on Traditional Student Media

By Hans K. Meyer, Burton Speakman and Nisha Garud
Ohio University

Abstract: This study examines news consumption habits of college students focusing on the factors, purpose and sources of new media consumption. Through a survey of 812 students at a medium-sized Midwestern university, four types of news habits emerged: active, passive, civic engagement, and digital. Students actively seek digital media but consumption of these sources turns passive.  New media, including mobile technology, have not completely taken over the news consumption habit of traditional sources. Continue reading “Research (Vol. 54) — Active Choice, Passive Consumption”