Research (Vol. 60): Starting a conversation

Starting a conversation: An exploration of the state of student media websites at Historically Black Colleges and Universities

Abstract

Student media at HBCUs have declined precipitously since 2000 yet provide a significant look at issues meaningful to the Black communities they represent and cover. This study uses content analysis of existing student media websites to assess the state of student media at HBCUs. It finds several notable trends. Frequency of content updates varies, yet student-run news websites are not typically updated daily and are likely updated only when breaking news occurs or when students have new content to post. Stories covering student government or administration were uncommon, and nearly half of the websites did not offer any form of advertising. Medium-sized HBCUs were more likely to have active social media compared to smaller-sized HBCUs, and public HBCUs were more likely to have some form of a media independence statement on their website. These descriptive data provide a starting point for conversations about an important media source and training ground for future Black journalists.

Keywords: HBCU, student media, news websites, content analysis

Continue reading “Research (Vol. 60): Starting a conversation”

Weathering the storm

Strategies for sustaining student media in times of crisis

By Patti Piburn and Kim Lisagor Bisheff

Abstract

Student reporters in KCPR, using remote technologies, continued producing and broadcasting live news on-air throughout the pandemic and during subsequent disruptions. This qualitative case study examines the remote strategies adopted by the station in the lockdown to determine what should remain, with two goals in mind: keeping broadcast student media going in a future crisis and better equipping journalism graduates. Semi-structured interviews with graduates who were part of the radio news team before, during and after the pandemic reveal that they acquired and refined crucial soft skills during their remote student media experience. The graduates report that their experience equipped them for a “new normal” in the workplace. They described gaining such soft skills as confidence, resilience and adaptability as well as improved organization, communication and collaboration. While in-person reporting is preferred, blending remote work, and the technologies that support it, into student media makes the organization more resilient and better prepares students for transformed newsrooms. Continue reading “Weathering the storm”

Applying Scanlan’s ‘The Coaching Way’ to media design instruction

Editor, adviser can assume coaching role

By Melanie Wilderman

I first heard of Chip Scanlan’s “The Coaching Way,” in 2004 when I was preparing to teach my first college-level class, Introduction to Media Writing, as a very green master’s graduate and new adjunct instructor for my alma mater. I was 23 years old and, like many new instructors, terrified my students would think I was a fraud. “The Coaching Way” saved me that first semester. It guided me as a teacher as much as it helped guide my students.

SAMPLE 1 — SAMPLES: In examples of students’ final designs for the basic business card assignment, note that they make decisions concerning color, font and placement of simple shapes to create the business cards. In doing so, they are primarily practicing the concepts of dominance, balance, hierarchy and space in their work.

For those who may not be familiar, Scanlan, a seasoned journalist and former writing instructor for The Poynter Institute, detailed his approach as an editor in a 2003 Poynter article. He said he approached coaching journalists first with the question, “How can I help?” Then he listened to the answer. Sounds simple, right? Even Scanlan admitted this, but it’s an important first step, and what follows is a more intense progression of open-ended questions throughout the writing process and a back-and-forth between editor and journalist (or, in educational settings, between teacher and student) that requires participation from both parties. He calls this style “The Coaching Way.” Continue reading “Applying Scanlan’s ‘The Coaching Way’ to media design instruction”

(Research Vol. 56) Posting, Tweeting, Instagraming

Examining the Social Media Linking College Media to ‘Home’

Carol Terracina-Hartman
Lock Haven University of Pennsylvania

Robert G. Nulph
Missouri Western State University

ABSTRACT: Successful college media programs, when judged against their peers, are located in academic departments with faculty-level advisors (Terracina-Hartman and Nulph 2013; Kopenhaver 2015). This study aims to examine communication practices and messages of universities and academic departments that promote these top college media outlets using social media tools. Which is preferred: Facebook or Instagram for celebrating an award? Does a university tag a student newspaper? Or does the department take the lead in announcing? Or does a college newspaper post its good news, tag its home institution, and then academic departments and colleges like, share, retweet, repost and tag? Perhaps the institution, department, and/or student media outlet chooses none of these, making them virtually invisible? The posts – whether celebratory, recruiting, spotlighting an alum, or introducing editors – enhance not only visibility for the college media program, but also produce a level of association between student media and their home institutions.

Scholars increasingly have documented dialogic principles of university systems with potential students in recent years, finding that first impressions persist, influencing the opinions of those applicants who later become first-year students throughout their years on campus (Aquilani and Lovari 2009; Gordon and Berhow 2009). Additional research finds that much web communication targets donors, alums, and research-granting agencies before addressing student or potential student audiences (Hewitt and Forte 2009; Will and Callison 2006). Yet highlighting student achievement through the web can be a key mark of visibility for any student program and critical to department recruitment (Kent and Taylor 1998). Continue reading “(Research Vol. 56) Posting, Tweeting, Instagraming”

Photographers document ‘Gateway to the South’

College Media Shoot-Out 2018

The cool weather and drizzle didn’t stop 29 photographers from submitting images in Louisville as part of the annual Photo Shoot-out for college photojournalists.

Andrew Walter of Eastfield College said, “I liked how free the theme was in that as long as you believed your image fit the theme of ‘Gateway to the South,’ you could capture an image of anything you found newsworthy.”

Zahn Schultz of Central Washington University said, “It challenges participants to think critically and put the skills they have learned into a new and unfamiliar environment. It’s also a ton of fun, getting to explore a new city and find new and different perspectives camera in hand is an absolute blast.” Continue reading “Photographers document ‘Gateway to the South’”