Tres años y conteno: The evolution of a bilingual student newspaper on a rural campus

Campus journalism that serves a bilingual audience heads into third year

By Marcy Burstiner

When I came up with the idea for El Leñador, a Spanish-English student newspaper, at Humboldt State University in Arcata, California, I hadn’t spoken Spanish since high school.


Bilingual press serves students at Humboldt State

Moreover, I taught on a campus with one of the least diverse student populations in the California State University System, and my idea came at a time when The Lumberjack, the student-run weekly newspaper I advised, was struggling for advertising revenue. And, the university was looking for programs to eliminate to make up for state budget cuts.

But there were reasons to proceed with this new publication. Among them: The university had been named a Hispanic-Serving Institution, a designation that would make it eligible for new funds, and the Latino student population had doubled as a percentage of the overall student population between 2009 and 2013. At 28 percent, it was now about three times the percentage found in the rest of the county. Humboldt State’s enrollment is about 8,485.

I hoped that for a newspaper for and about the Latino student population, the administration would help me find the money I needed. I teamed up with Dr. Rosamel Benavides-Garb, the chair of the World Languages and Cultures Department, who taught Spanish. We tapped into a fund our dean had for faculty-student research projects and secured small stipends for six students from our two majors to research models for bilingual newspapers.

El Lenador, a monthly that averages six pages, is in its third year. Student Juan Carlos Salazar, a member of the initial research team who directed translation for the first two years, said the mission was daunting at first. Continue reading

CMR Extra — Quick Links

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Few jobs can be more challenging — or more rewarding — than that of the student media adviser. Walking the tightrope between preparing courageous student journalists and satisfying wary school administrators is seldom easy. The guides below can help advisers navigate those challenges.

SPLC tip sheet for student media advisers

A guide to fighting (and surviving) censorship (Published 08/26/14). Read more

Student media advisers and the law

A legal help guide for surviving what is often the toughest job in a college environment. (Published 09/10/02). Read more.


UPDATE — Dismissed student paper adviser’s replacement is replaced



Online coverage of developing situation at Butler

More changes in the media advising duties on campus as reported by the Butler Collegian online where the replacement for the displaced adviser is replaced.

The College Media Association is dismayed to learn that Loni McKown, the adviser for The Butler Collegian student newspaper and website, has been removed from her advising duties at Butler University. Read more on CMA website.

From the Student Press Law Center


Click SPLC Logo (Above) for Link To Story.

INDIANA — The Butler Collegian’s faculty adviser has been dismissed from her position and replaced with a university spokesman, prompting concerns among the student editors and college media watchers.

Loni McKown, who had just started her sixth year as the student newspaper’s adviser, said she received a letter dated Sept. 4 that said she was no longer the Collegian’s adviser and could not advise any Collegian staff in any capacity. The letter said that if she failed to abide by that directive, she would face additional discipline up to and including termination. Read More at the SPLC website.

#CollegeMedia weekly chats on Twitter to continue

CMA members team to help facilitate continuation of Reimold initiative on Sunday evenings


The #CollegeMedia Twitter chats started by Dan Reimold are expected to continue Sundays at 7 p.m. EST.

The weekly #CollegeMedia chats on Twitter that Dan Reimold started to highlight the myriad positives in college media are continuing, thanks to the work of Brett Fera, interim director for Arizona Student Media/The Daily Wildcat, and Candace Baltz, director of Oregon State’s Orange Media Network.

Baltz was the “real catalyst” to continuing the popular chats, according to Fera.

“This is without a doubt ‘by committee.’ Candace and I have each hosted one of the two #CollegeMedia chats since Dan’s passing, and I can pretty much guarantee that it won’t be just the two of us moving forward. There is a core group who have been regular contributors in recent weeks,” Fera said. Continue reading

Colleagues offer tributes to an ambassador for college media — Dan Reimold


For Dan Reimold, fostering a college media “revolution” was a a favorite and frequent topic. He preached this gospel coast to coast. Shown above, he addressed students and faculty at Elon University last year. The noted scholar, frequent contributor to College Media Review, and founder of of the influential website College Media Matters, died in August at age 34. (Photo by Colin Donohue)

34-year-old scholar provided an internationally recognized voice as an advocate on behalf of college media

As colleges and universities start their new academic years and college media begin new production schedules, College Media Review salutes the late Dan Reimold by recapping some conversations with those who knew him, as well as summarizing a few of the myriad online toasts to the College Media Association member, widely recognized as a gifted educator and expert on college media.

Dan Reimold

Dan Reimold

Reimold died August 21. The 34-year-old was an assistant professor of journalism at Saint Joseph’s University in Philadelphia and adviser to The Hawk student newspaper.

Reimold was a frequent contributor to College Media Review during its days as a print publication through conversion to a digital first format and thereafter.

“Dan was smart, edgy, engaging and a helluva reporter in his own right. We corresponded and talked frequently over several years that I edited College Media Review, and I always knew if Dan was contributing a story package to the magazine, it would be well anchored,” said Robert Bohler, Texas Christian University, past editor of CMR.

Cover story by Dan Reimold; cover art by Ryan Honeyman

“His first piece for CMR was the Carnal Knowledge cover story in 2007 that depicted how sex columnists had aroused interest and rancor — depending on whether or not you were a student or an administrator— on college campuses. Dan was a doctoral student at Ohio U. at the time.”

Reimold contributed numerous story packages for CMR, including annual reviews of college media and the magazine’s first podcast. (See partial list at the end of this story).

“He was always a reporter who knew how to promote, and his talent revealed itself in his CMR articles.  He always met deadline, always pushed sidebars and visuals. The book on journalistic sexual revolution he fashioned from his research, and his expansion into the general blogging on crises in college journalism.  Wow, what a talent, and what a loss to our profession and to the students from all walks whom he mentored,” Bohler wrote in a message to the CMA discussion group. Continue reading

CMR Extra — Quick Links

CMR Editor’s selection for newsmaker links…

Transitions — The Media World takes note of the life and contributions of prolific contributor to CMR, Dan Reimold, 1981-2015.

Continue reading

Dan Reimold — Scholar, CMR contributor dead at 34

Reimold was a leader in college media education, advocacy

Dan Reimold, an internationally recognized leader in the field of college media and frequent contributor to College Media Review, died this week, according to a release issued today on the College Media Association discussion group.


Dan Reimold, college media advocate and scholar

What Jim Romenesko did for professional media, Dan Reimold did for college media through his popular blog College Media Matters. He covered the students who were covering their campuses, and he consistently legitimized an often-overlooked area of journalism. When collegiate media was facing budget cuts, publication thefts and other threats, he shed light on their struggles.

The Romensko site reports an official cause of death hasn’t been released and a friend tweeted early Friday morning that it was “an accident.” Reimold was 34. Additional information in the developing story is also available at the Neiman Lab web site. Continue reading

Handing out papers builds overall awareness of the product

— and motivates rack pickups

By David Simpson
Director of Student Media
Georgia Southern University

If you want a college student to read a newspaper, hand it to her.
That may not sound profound, but it’s the most important lesson I’ve learned about circulation at two colleges where I’ve worked.


David Simpson of Georgia Southern University enjoying the New York tabloid experience while attending the National College Media Convention. Photo by Sabastian Wee.

At Georgia Southern University, we were printing 3,500 copies of The George-Anne newspaper on Tuesdays and 4,500 on Thursdays (for an enrollment of about 20,000) in January 2014. On some days, a large chunk of those papers remained on racks until they were recycled.

In spring 2015, we printed 5,500 copies on both Tuesday and Thursdays.Returns on a bad day were around 10 percent. The difference was the Street Team.

Eight students on a modest stipend worked two-hour shifts just standing at a busy spot and saying, “Hi, have a newspaper.” Every Tuesday and Thursday, they put 2,800 papers directly into the hands of students. (OK, every now and then there was a problem, but when we were fully staffed and doing it correctly, all those papers were handed out.) Continue reading

CMR’s Research Annual available for download

College Media focus of research activities

College Media Review’s Research Annual is now available for download from this site.


CLICK IMAGE to download

Volume 52 for CMR contains peer-reviewed research relating to college media and its practitioners that was published by the College Media Review ( during the 2014-2015 Academic Year.

To download a copy of this volume, CLICK HERE.

For previous editions of the Research Annual, see the “Archive” link at the top of the home page.


Research (Vol. 52) Do college students want to see political news in their newspaper?

Campus Readership Habits

Jeffrey B. Hedrick, Ph.D.
Jacksonville State University

The future of print newspapers is a topic for discussion due to declining circulation numbers over time, as online news consumption rose sharply in recent years, coupled with the costs and technological challenges of the rapid advance of the mobile era (Sasseen, Olmstead, & Mitchell, 2013). Some publishers have decreased their fulltime staff, while larger papers have eliminated bureaus in hot news zones. Several daily newspapers with high circulation numbers in one Southern state (Alabama) have in fact reduced their publication frequency, eliminating at least one day and as many as four days. The Anniston Star no longer prints a Monday edition, while the Huntsville Times and Birmingham News have eliminated their Monday, Tuesday, Thursday, and Saturday print editions. Those who work with students in college media are challenged by survey findings that indicate the job market for 2013 communication graduates seeking employment has “stalled,” unfavorable findings recruitment-wise for programs in general (Becker, Vlad, & Simpson, 2014, 1).

Jeffrey Hedrick

Jeffrey Hedrick

University newspapers have also been affected by economic conditions and socio-cultural changes as well (Craven, 2013). Educational revenue is unpredictable and undependable, particularly in southern states like Alabama that practice “proration,” the process of making mid-year budget cuts (Public Education in Alabama After Desegregation). States are spending about 28 percent less on higher education than they did in 2008, with Alabama spending 39.8 percent less per student (6th highest cut) over the past six fiscal years: FY08 to FY13 (Oliff, Johnson, & Leachman, 2013). These conditions are prompting student media advisers nation-wide to explore ways to make ends meet and maintain circulation numbers. Continue reading