Embracing New Technology, New Ways of Doing Business
By Susan Smith
South Dakota State University
While the college yearbook may no longer be published on many campuses, other schools are still publishing yearbooks as they embrace new technology and ways of doing business.
In the last 18 years, the number of college yearbooks printed in the United States dropped from about 2,400 in 1995 to about 1,000 today, according to a 2010 National Public Radio story.
“No definitive list exists of all of the books out there now, much less how that compares to any point in the past (or how they’re funded),” said Lori Brooks, convention chair for the College Media Association who has chaired CMA yearbook committees. “It’s information I hope we can start tracking at some point soon.” Continue reading