College media research the focus of Vol. 51
By Bob Bergland
Missouri Western State University
Welcome to the second College Media Review Research Annual. Although College Media Review remains in an online format, we once again are compiling all of the year’s research into an annual publication, in PDF form and also available in hard copy as a print-on-demand book.
The continued presence of the Research Annual is critical in three main ways. First and foremost, it serves as a vehicle for disseminating key research about the field. This research answers many questions both new and experienced advisers have about how college media operates outside of their campuses. Those who follow the CMA listserv know that it is peppered with questions from advisers about issues such as editor pay, content, advertising and ethics. As with last year’s edition, this Research Annual is able to answer some of those questions, providing hard data for editors, advisers and deans, going beyond just anecdotal examples. Second, this journal also provides a publication outlet for CMA members. While a few other journals have published some studies about college media, there is no friendlier home for such research than College Media Review, and no place that encourages such diverse methodologies. Having this Annual be available in print form also helps scholars who are at institutions stuck in the 20th Century who are not as accepting of online journals for promotion and tenure consideration, even if those articles are peer-reviewed. Finally, the continued existence of College Media Review and \ the Research Annual and CMA in general (the Nordin Award for research, the CMA conventions and the CMA slot at the AEJMC convention) help promote future research—sort of a “if you build it, they will come” approach, except, of course, that College Media Review has been around for more than half a century. Hopefully that future research will answer more questions posed on the listserv and elsewhere. Continue reading